80% cotton. 20% polyester. 100% reborn.
80% cotton. 20% polyester. 100% reborn.
15 million tonnes of textile waste is generated each year.
15 million tonnes of textile
waste is generated each year.

The fashion industry consumes more energy
than the aviation & shipping industry combined.
That's 10% of global greenhouse gas emissions.

The fashion industry consumes more energy
than the aviation & shipping industry combined.
That's 10% of global greenhouse gas emissions.

Denim is one of the most polluting garments.
It takes 10000 litres of water to make
one pair of jeans.

Denim is one of the most polluting garments.
It takes 10000 litres of water to make
one pair of jeans.

INTRODUCING Denim 2.0

Fabric Scrapped
Waste fabric scraps & discarded clothes are collected
Plastic Bottles
Plastic bottles are collected and cleaned
Textile waste is sorted by colour
Bottles chopped into flakes
Zips & buttons are taken off
+ Material is chopped
Flakes melted
Colour fibre is ready to be spun into thread
Melted flakes are extruded and texturised
to form polyester fibre
Melted flakes are
extruded and
texturised to
form polyester fibre
Cotton and polyester combined to form yarn
Yarn is knitted into fabric without using new dye or chemicals
Reborn fabric used to make our new denim styles.

denim for girls who will change the world

denim for girls who will
change the world